People don’t buy what you do; they buy why you do it.
And what you do simply proves what you believe.
– Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action
I believe that design should have purpose. That it is a conversation between a brand or product with a consumer or service user. I believe that design should say to the audience, “I noticed you have a need or a problem. I’m here to help.” I believe that if the brand communicates authentically to their target audience through imagery and expression, the audience will take notice. My passion is crafting and executing those conversations for my clients.
I am a fashion, beauty and film enthusiast, with over a decade’s worth of experience working on top brands in the advertising, marketing and creative departments of many national and global agencies. A collaborative and innovative thinker with the express ability to devise and direct successful conversations relating to creative solutions of brand and image design challenges.
I built my career within the halls and walls of agencies where my responsibilities ranged from in house production maven to right (and, at times, left) hand to the Creative Director.
I am the wearer of many hats and I endeavor to do so with grace, professionalism and a stroke of boldness here and there. My ability to execute seamlessly and within vision is fueled by my passion for design and the purpose of the brands I service.