PROJECT
Flat Out of Heels Retail Campaign – Print Ad and Coupon Mailer
ROLE
Concept. Creative Direction. Layout. Design.
CLIENT
Flat Out of Heels
OVERVIEW
Flat Out of Heels, created in 2001 by Founder & CEO, Dawn Dickson, is the must-have, rollable flat that is durable enough for everyday use and chic enough to fit any fashion style.
OBJECTIVE
To create an ad campaign, targeted to professional women, with very fulfilling professional or entrepreneurial lives.
Key marketing message:
Must-have, reliable, rollable flat that is durable enough for everyday; chic enough to fit into the fashionable but functional, work hard play harder lifestyle.
CAMPAIGN ELEMENTS
Full Page 4/Color Print Ad and Coupon Mailer