Project: Charity Event Marketing
Event: Living Water Concert
Audience: Christian Music enthusiasts who love nature and desire to protect it, ages 15-20
Genre: Christian/Gospel
Rationale: The theme is based on creating an event, talent and venue that the identified target audience will be attracted to. Approach audience with the knowledge that this age and income group has attended this type of concert often at their home church or other venues in and around their city. Connecting the Sea Turtles cause to the beach environment with an additional focus on spirituality, lends for a familiar event for a different cause. Since the audience has an appreciation for nature, they would most likely support efforts to preserve living creatures. This atmosphere and venue would be appealing to parents and could be supported by church youth groups.